What you might be facing
This is for you if you’ve ever thought…
I’m exhausted, there has to be a better way to lead without burning out.
I don’t know how to meet my boss’s expectations or communicate with clarity.
I’m doing work others should be doing, I need to trust my team and step back.
I’m working hard but not seeing the impact, I want to focus on what really matters.
I want to feel confident and ready for the next step in my leadership journey.
I feel disconnected from the bigger picture and unsure if I still belong here.
I’m stuck between layers and unclear how to influence across the organization.
I want to manage conflict without losing credibility or calm.
You might be
New or emerging manager
Adjusting to pace and growing responsibilities
Mid-level leader
Managing across layers and navigating expectations
Senior leader or VP
Seeking clarity, trust, or stronger influence upward
Wherever you are, you deserve to lead with more clarity, confidence, and calm.
Which starting point fits you best?
There’s no one right way to begin.
Some leaders arrive clear and ready to talk.
Others feel unsure, curious, or even a little skeptical.
Coaching can meet you wherever you are.
That’s why we offer two different ways to start - each designed to match your level of clarity right now.
If you're feeling unsure or curious…
Maybe you’ve been wondering if coaching is really for you.
You might be thinking:
- “I should be able to figure this out on my own.”
- “I don’t want this to feel like therapy.”
- “I’m curious, but I’m not sure what I need.”
- “Something’s off, but I can’t quite name it.”
This is a great place to pause, reflect, and get a clearer picture - before making any decisions.
If you're feeling ready to talk…
Maybe you already sense that coaching could help, you just need the right partner. You might be thinking:
- “I’m ready to make a change, but not sure where to start.”
- “I want space to think things through with someone objective.”
- “I’ve outgrown my current way of leading, I need perspective.”
- “I want support that’s tailored to my context, not generic advice.”
This is a natural place to start a real conversation about what’s next.
Wherever you are, the next step will meet you there.
What each option can help you with
Both starting points offer real value, it’s just a matter of what feels most helpful right now.
If you start with the self-assessment
✔ Step back and make sense of what you’re feeling
✔ Get clearer on what’s working and what isn’t
âś” Understand how ready you really are for coaching
âś” See where coaching might support you, before committing
âś” Do it in your own time, with zero pressure
If you start with the clarity call
✔ Speak openly about what’s on your mind, in a focused space
✔ Get a clearer view of where you are and what’s next
âś” Explore whether coaching is a good fit and how it could work for you
âś” Leave with perspective, encouragement, and next-step clarity
âś” Feel supported, seen, and not alone in your challenges
What you’ll get when you start
Each path gives you something different - whether you want to explore quietly or talk it through.
If you start with the self-assessment
✔ You’ll get a 10 minutes, reflective tool to help you explore your readiness for coaching. It’s private, simple, and can be done at your own pace.
âś” A series of questions to clarify where you stand
âś” Gentle prompts to help you notice patterns and challenges
âś” A better understanding of whether coaching might support you
âś” Space to reflect - no pressure, no commitment
If you start with the clarity call
✔ You’ll get a 30-minute one-on-one conversation on Zoom with Susan to explore what coaching could look like for you.
✔ A confidential space to talk through what’s on your mind
✔ Clarity on your goals, what success would look like, and what’s getting in the way
âś” A walk-through of how the coaching process works, including structure and support
âś” A chance to ask questions and decide whether coaching is the right next step
Coaching Starts with Clarity
Take the self-assessment or book a free call - both are designed to help you see what’s next.
We won't send spam.
Trusted by leaders across industries
Meet your coach, thinking partner, and gentle challenger
I’m Susan Kuepfer - a certified executive, leadership, and team coach with over 25 years of experience helping people grow.
Before becoming a coach, I spent two decades in leadership roles at Caterpillar, and today I work with leaders from organizations like Novartis, Barry Callebaut, and the UN.
With over 2,000 hours of coaching experience across industries and cultures, I bring grounded perspective and deep presence to every conversation.
Whether you’re navigating a promotion, managing complex dynamics, or rethinking how you lead… you’re not doing it alone.
My coaching is action-oriented, personal, and built around what matters most to you.
Questions you might have
What if I’m not sure I need coaching?
What’s the difference between the two starting points?
Is the clarity call a sales pitch?
How long does the self-assessment take?
What happens after the call or the assessment?
What if I’m too busy for this?
Why no testimonials?
Choose your starting point
Wherever you are right now - unsure or ready, cautious or committed - there’s a way to begin that fits you.
Whether you want to reflect privately or speak with someone directly, both paths are here to support your next step.
Start with the self-assessment
“Are You Ready for Coaching?” - a short self-paced tool to help you reflect. For when you’re curious but not quite sure if coaching is for you.
Book your free clarity call
For when you’re ready to talk, ask questions, and get personal guidance, in a one-on-one conversation with Susan.
